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SEO (Search Engine Optimization) is the process of optimizing the quality and natural traffic (organic traffic) by improving the visibility of the website on search engines such as Google, Bing without having to spend money on advertising. In which, there is a clear difference between keyword SEO and overall SEO.
Regular keyword SEO: A strategy that focuses on getting one or a few specific keywords to the top of search rankings. This approach often delivers quick results for targeted keywords, but can miss out on a large number of potential customers searching for other keywords, and is vulnerable to Google algorithm updates.
Comprehensive SEO Service: Is a comprehensive strategy, focusing on optimizing all elements of the website to increase traffic from hundreds, even thousands of related keywords. Comprehensive SEO not only improves the ranking of main keywords but also includes long-tail keywords with higher conversion rates. The ultimate goal is to build a website with high quality, reputation and expertise in the eyes of both Google and users, thereby achieving a sustainable position on the rankings.
An effective overall SEO strategy requires a harmonious combination of three main elements: On-page SEO, Off-page SEO and Technical SEO
On-page SEO: Includes optimization activities directly on your website. This is the core foundation of every SEO strategy, focusing on creating quality content and building a website structure that is friendly to both users and search engines. Important On-page factors include:
Quality content: Articles need to provide useful, unique information, meet the user's search intent, and be presented in a clear, easy-to-read manner.
Keywords: Use your primary keyword and related keywords naturally in your article title, description, and content.
Optimize images: Set file names, descriptions (alt text) and image formats to SEO standards to improve user experience and help Google understand image content
Page Load Speed: Optimize page load speed to improve user experience and increase search rankings. According to research, 40% of users will leave a website if it takes more than three seconds to load.
Off-page SEO: These are efforts taken outside of your website to build credibility and authority for your website. This is a trust-building process and often takes longer than On-page SEO, but is crucial for long-term success. Key Off-page activities include:
Backlink: Build quality links (dofollow) from reputable and relevant websites to pass “link juice” and increase your website’s ranking. A natural backlink profile should have a combination of both Dofollow and Nofollow.
Social Media Marketing: Share quality content on social networks to increase brand awareness, interact with customers and create indirect traffic to the website
Technical SEO: Is the process of optimizing the technical elements of a website to help Google bots crawl and index websites easily and effectively. Important Technical SEO factors include:
Website structure and URLs: Set up a clear, easy-to-navigate website structure with friendly URLs that help users and bots find information quickly.
Mobile-friendly: Make sure your website displays well on all mobile devices, as this is an important Google ranking factor
Page load speed: Optimize page load speed on both desktop and mobile, as Google uses page load speed as a positive ranking signal
Overall SEO helps attract a large amount of natural, stable and highly converting traffic to your website. Instead of targeting just a few highly competitive keywords, this strategy focuses on a system of hundreds or thousands of long-tail keywords with specific search intent.
Long-tail keywords: Although they have lower search volume, long-tail keywords have much higher conversion rates than short-tail keywords. When users search for a specific phrase, they are usually closer to the purchase decision stage.
Types of Traffic: Overall SEO helps diversify traffic sources, not only from organic search traffic but also from referral traffic and social traffic.
High quality traffic from overall SEO will lead to a high conversion rate. When customers find your website through keywords related to their needs, they will tend to stay on the page longer and trust the brand more.
A website with rich, useful content will be appreciated by users, thereby increasing the likelihood that they will return, subscribe to your newsletter, or make a purchase. This creates a positive feedback loop where your website is not only a sales channel but also a trusted source of information in your field.
With the constant changes of Google algorithms, building a quality website is really a vital factor. Google is increasingly focusing on user experience and website quality assessment standards.
Importance of EEAT: Google uses EEAT criteria (Experience, Expertise, Authoritativeness, Trustworthiness) to evaluate the value and quality of a website.
Experience: Assesses whether the content is based on the author's real-life experience.
Expertise: Measures the content creator's in-depth knowledge of a particular field.
Authoritativeness: Determined when a website receives links and mentions from reputable sources in the industry.
Trustworthiness: Demonstrated through transparency, security, and positive user reviews.
Google Penguin Algorithm: This algorithm was launched by Google to combat link spam, keyword stuffing and other black hat SEO techniques. Instead of giving direct penalties, Penguin will ignore or reduce the value of spammy links, causing the website's ranking to gradually decrease. An overall SEO strategy focusing on quality content and backlinks will help you avoid these risks.
Keyword and competitor research is the first and most important step in an overall SEO strategy.
Keyword Analysis: Find keywords with high search volume but low competition and search intent that are relevant to your product/service. Professional tools such as Google Keyword Planner, Ahrefs Keyword Explorer, Semrush or Ubersuggest will help you do this effectively.
Competitor Analysis: Researching your competitors helps you identify their keyword, content, and backlink strategies, and find opportunities to get ahead.
Content is the core element of SEO. To build a website with high EEAT, you need to focus on creating content that has real value for readers.
Content Marketing: Build a content plan that includes quality articles, infographics, videos, and other useful materials. The content should solve customer problems, provide detailed instructions, and provide in-depth analysis.
On-page optimization: After having quality content, it is necessary to optimize On-page elements such as title, meta description, heading tags, URL and internal links to help Googlebot easily understand and rank the article.
After On-page optimization, building strength from outside is essential.
Building quality backlinks: White-hat strategies for building backlinks include Guest Posting (writing articles on other reputable blogs) and Digital PR (creating authoritative content to attract links from the press and media). Tools like Ahrefs can help you analyze your competitors' backlinks and find new backlink building opportunities.
Leverage Social Media: Build and maintain a presence on social media platforms like Facebook, YouTube, LinkedIn. Share valuable content, create communities and interact with users to increase traffic, enhance brand awareness and create positive signals for SEO.
Effective tracking and analysis is an essential step to ensure your SEO strategy is on track.
Core metrics:
Traffic: Website traffic, including metrics like Organic Search, Direct, Referral and Social traffic
Bounce Rate: The percentage of users who leave a website after viewing a single page. The lower the rate, the better.
Time on Site: The average time a user stays on a page. This metric reflects how engaging the content is.
Conversion Rate: The percentage of visitors who perform a desired action (e.g. purchase, sign up for consultation) out of the total number of visitors
Professional analysis tools:
Google Analytics: Provides detailed information about traffic, origin, user behavior, and other important metrics
Google Search Console: A free tool from Google that helps monitor website performance on search results, check index status and detect technical errors.
Ahrefs & SEMrush: Two powerful SEO tools that help analyze keywords, backlinks, competitors and check the overall health of the website
Comprehensive SEO is not a quick fix but a long-term and sustainable strategy that focuses on building a website with real value. Investing in comprehensive SEO from the beginning, especially for newly established websites or websites that have been operating for a long time but are not effective, is the right direction for future business development.
This strategy not only helps your website grow traffic naturally and steadily, but also builds a solid foundation of credibility and expertise. By systematically applying factors from On-page, Off-page to Technical, and continuously measuring the effectiveness, businesses can not only survive but also break through in the competitive online market.
