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14/11/2024
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Difference between Dofollow and Nofollow backlinks

There are two ways when linking one website to another website. The first way is to use Dofollow links and the second way is to use Nofollow links. Although both of these Backlinks achieve the same goal of linking from the original page to the target page, they offer different benefits.

In today's article, we invite you to join Saco Inc to discuss the difference between and use cases for Dofollow and Nofollow backlinks.

What is Dofollow Backlink?

Dofollow backlink is a link that helps SEO by transferring the authority of the original page to the target page. Obtaining Dofollow backlinks will help improve a website's domain authority or domain ranking, which, in turn, helps improve keyword rankings.

By default, links are Dofollow, so there is no need for rel=”Dofollow” when linking to a site.

What is Nofollow Backlink?

For normal people using websites, they all think that Dofollow and Nofollow links look no different. Nofollow backlinks, however, include a link that contains  the rel=”Nofollow” attribute in its HTML code. Using the Nofollow tag is also asking search engines to ignore a link.

According to Google, Nofollow links do not transfer access to the website they are linking to. This means that Nofollow Backlinks pointing to your landing page will not directly affect your website's position in search results pages. This also means that these links do not help in terms of SEO.

To create a Nofollow link, you will add rel=”Nofollow” to the code when linking to a website.

When should you use Nofollow Backlinks?

Until now, we have discussed Nofollow and Dofollow Backlinks when wanting to build links to your website. But sometimes you may want to take advantage of the Nofollow attribute when linking to third-party sites.

For example, blog posts or sponsored ads, text link ads and other links are the result of paid relationships, in which case you should use the attribute Nofollow. That helps make it clear to Google that you're not trying to game the system with a link scheme

In addition, any content that you find “not reputable enough” should also use the Nofollow attribute for links. This will include comments, if you allow them on your site. (A  WordPress plugin can help you manage Nofollow links for WordPress sites.)

So are Nofollow Links bad?

No! Having Nofollow links is not a bad thing. While you don't get the full SEO benefits of Dofollow links, Nofollow links can generate traffic to your site, as well as diversify your Backlink portfolio. A natural Backlink profile includes a distribution of both Dofollow and Nofollow Backlinks.

How to know if a link is Dofollow or not?

To check if a link is Dofollow or Nofollow, simply test the link in your browser and check the HTML code.

To do this, right-click the link in the browser and select “Inspect”. This will display the HTML code associated with that link. If you see rel=”Nofollow”, then the link is a Nofollow link. If you don't see rel=”Nofollow”, then the link is a Dofollow link.

In addition to using a checker, you can use a backlink analysis tool like Ahrefs or Moz.

Conclusion

Dofollow and Nofollow backlinks are two ways to identify a link and tell Google how to associate the website you are linking to with your website. Invest some time to make sure your website Backlink profile is optimized and works well.

Once you understand the basics of Dofollow and Nofollow links, you'll be ready to put your knowledge into action. Remember that Dofollow links will bring an advantage to help build your website's rankings, but Nofollow links can also bring your website valuable quality traffic and engagement.

If you have any questions or concerns, please contact Saco Inc for the fastest and most accurate advice and support!

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